It doesn’t matter how phenomenal your marketing is and how well it’s targeted if no one sees your messaging. Getting found and remaining visible is more critical than ever in today’s hyper-connected and ever-evolving world. To do that effectively, your team needs to go back to that elephant we started with and determine how to best attack it.
Today, non-profit fundraising is a “both and” instead of an “either or” proposition. In the past, EDs…
