It’s Not Digital Marketing — It’s Marketing!

In the not-so-distant past (think pre-pandemic) business owners and marketers alike used to talk about a digital marketing strategy, whether or not their business actually needed to understand or pursue one, and how aggressively to implement one if they did.

Those times have obviously changed. Dramatically.

I was reading through marketing trend predictions for 2022 and beyond from several sources this weekend and was struck by the fact that they were all digital.