To Cause Market — or Not

Michael Thomas Desroches
2 min readFeb 10, 2021

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Speaking of being in touch in these tumultuous times, the harsh reality is that our nation — and your donors — are split along many very divisive and highly combustible lines right now. Understanding both your potential audience’s biases and what your organization’s tolerance for controversy is will be crucial to navigating these unchartered waters.

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Michael Thomas Desroches

Marketing Executive. Storyteller. Author. Mentor — Owner of Brand Inspiration — Located in Woodbridge, Connecticut. http://brandinspirationonline.com